BPO Manila proves all criticisms wrong

Outsourcing telemarketing activities is an ingenious marketing technique and can work wonders for the businesses as far as boosting up the sales performance in concerned. BPO Manila has already made their mark in the realm of telemarketing and telesales. But of late certain flawed strategies and concepts have affected the productivity of these campaigns. Quite obviously telemarketing has been the target of much criticism. Lead specialists from Manila are attempting to address the problems and revive the lost charm of telemarketing.

Let us see what exactly are the problems that the old technique of cold calling campaigns are facing and what exactly the call center companies in Manila are doing to resolve the same.

The most common mistake that the telemarketers were making was to overlook the changed market ambiance. They failed to realize the thin yet crucial difference between marketing and sales. Telemarketing and telesales are not the one and the same things; call center agents from Manila are competent enough to identify the difference and have changed the way they conducted the marketing campaigns. These days the focus is more on lead generation and then through follow up programs these leads are converted into sales figures. Closing a sales deal still remains the target, but the path to achieve it has been altered in order to suit the new environment.

Another grave mistake made by the telemarketers was not to schedule enough appointments. With the intention of cost cutting the marketers tried to close sales deal over the phone. But such shortcut haven’t been productive, instead it has affected the productivity. No matter what new mediums of conducting marketing campaigns are available, call center companies in Manila still associates much importance with appointment scheduling.