Telemarketing is a good lead generation channel and in the recent days it is evident that almost all the lead generation companies and affiliate networks are getting pitched against hot transfers, live call transfers, warm transfers or some kind of telemarketing verified lead. The interest in telemarketing has grown considerably over the years and the 2 m
ain reasons for it are based on the voice industry
as a whole and the outbound service.
It is sad that several call centers were put out of business in the last 5 years owing to the consumers registering to the Do Not Call (DNC) List. However, telemarketing is becoming a profitable experience again, as with the DNC getting larger, there are less people dialing, so the competition is getting less. Note that a number of clients who were purchasing the leads that are generated overseas also called it off, as they found that the prices had increased to the point of being the same as the internet and onshore generated leads. This has caused a significant drop in the incentive that has to be outsourced to India. It is a fact that the outsourced as well as the
Indian generated leads have a tendency to close at lower closing rates compared to the lead generated by the US. With the cost differentiation becoming negligible now, the appeal is also disa ppearing. With the less competition now new US call centers are returning to the telemarketing game.
With the all round voice channel doing well in the industry, the call centers are in trend. Call centers today are designing voice programs, so that the phone numbers which are associated with the affiliate advertisements can be tracked. Consumers are calling up the numbers that appear on the client websites for requesting information on the products and services on offer. Apart from only general inquiries from the consumers, the call center agents also have to attend calls through which the consumers place orders. With the tracking being associated with the dial-ins and the comfort level for the clients increasing for accepting calls, a plethora of lead generation opportunities are emerging. Call centers are thus being defined as one among the most popular businesses that are dominating the present communication industry.
