Wednesday, July 6, 2011

Do You Need Inbound or Outbound Telemarketing?





Are you in need of inbound call center services or outbound telemarketing calls? The question has dazzled many brands that want to hire call centers. The task of the brand is to identify the nature of telemarketing services. If the brand is selling a high-priced item that will require some thinking on the part of the consumer, the outbound call center team has to nurture the leads. You will have to hire the lead generation unit to take over and build up the leads. This generally happens on B2B projects. The buyer may have to consult a team of managers or a panel before they can commit to it.

On the other hand, when the price tag on the product or service is not essentially high, the call center can work on generating a buzz about it. The point is to create hype and then sell the product on
the promotional campaign. It will be easier for the call centers to use the Internet in doing this. When the consumers are aware of what is going on, they will dial up the phone answering service desk and ask for information or actually buy something.

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