Friday, May 4, 2012

Closing Techniques in Call Centers


After a call center agent has spoken to a prospect about the client’s product/service, the agent finds a way to close the conversation well so that the prospect gets interested and wants to make a purchase. There are several time-tested techniques used in call centers to ensure that a sales opportunity is not damaged with the agents being too pushy. Training is imparted to the agents at call center services to close with confidence and also make the required recommendations.

It is important for the agents at call centers to closely follow the responses of customers and find out the purchasing signals. If the customers are agreeing with most of the points that are made by agents, and if they are positive in their language, and shows signs of excitement, they are likely to be interested in making a purchase. Interested prospects also make specific enquiries on the products/services and also seek clarification from customers.

For successful closing at the call centers, the agents can ask the customers if they are interested and would like to go ahead, and then be silent to hear the response of the customer. This makes the prospects feel that they are not being forced into making any purchase and their opinion/choice matters.

The language used by the agents at call center services must be as clear and simple as possible. It is better to avoid jargons. There must be pauses while talking to customers, as this enables the agents to comprehend what the agents have just told them.