Boost lead generation through telemarketing

A constant supply of customers is needed by businesses to make profits. Telemarketing, which is basically a method of direct marketing on the telephone, is a good way of getting leads and then converting them to customers.

However, businesses feel that to achieve even better results, they must hire call centers to carry out their telemarketing lead generation services. The use of telephone for achieving sales remains the best lead generation tool especially in the US and is aptly considered to be the best advertising method that is far ahead of TV, radio and print ads.

Most American B2B companies these days consider telemarketing to be on their best interests. It is the cheapest tool to get their business across vast market. They no longer need to invest big bucks to catch the attention of prospects. With only one phone call or two, they can already create an interest in a particular person.

Telemarketing lead generation is considered to be an affordable and effective method because unlike print and media advertising, large amounts of money do not need to be spent. Plus, it is a sure way of knowing that the calls have reached the intended customers which is impossible to do when they opt for door-to-door marketing. They no longer need to send their salespeople or marketers to different places to promote their products and services.

Businesses invest in telemarketing outsourcing to telemarketing call centers because the call center agents have the required sales pitch to produce maximum sales. Additionally telemarketing is also effective in holding the attention of their would-be customers because professional telemarketers have the skill and expertise to convince people to purchase a product/ service over the telephone. So undeniably, marketing over the telephone could be the most effective tool in selling, lead generation and even in appointment setting.

However, caution must be exercised while selecting call centers that get your telemarketing lead generation services done. You need to use telemarketing in precision targeting where only interested people are contacted. This way, you can expect higher likelihood for your products and services.

But on the whole lead generation through telemarketing is a lot more precise and better than through the Internet and e-mail.

BPO Manila proves all criticisms wrong

Outsourcing telemarketing activities is an ingenious marketing technique and can work wonders for the businesses as far as boosting up the sales performance in concerned. BPO Manila has already made their mark in the realm of telemarketing and telesales. But of late certain flawed strategies and concepts have affected the productivity of these campaigns. Quite obviously telemarketing has been the target of much criticism. Lead specialists from Manila are attempting to address the problems and revive the lost charm of telemarketing.

Let us see what exactly are the problems that the old technique of cold calling campaigns are facing and what exactly the call center companies in Manila are doing to resolve the same.

The most common mistake that the telemarketers were making was to overlook the changed market ambiance. They failed to realize the thin yet crucial difference between marketing and sales. Telemarketing and telesales are not the one and the same things; call center agents from Manila are competent enough to identify the difference and have changed the way they conducted the marketing campaigns. These days the focus is more on lead generation and then through follow up programs these leads are converted into sales figures. Closing a sales deal still remains the target, but the path to achieve it has been altered in order to suit the new environment.

Another grave mistake made by the telemarketers was not to schedule enough appointments. With the intention of cost cutting the marketers tried to close sales deal over the phone. But such shortcut haven’t been productive, instead it has affected the productivity. No matter what new mediums of conducting marketing campaigns are available, call center companies in Manila still associates much importance with appointment scheduling.